{"id":3408,"date":"2024-04-22T12:31:45","date_gmt":"2024-04-22T09:31:45","guid":{"rendered":"https:\/\/34wp.com\/wordpresste-icerik-pazarlamasi-yapmanin-en-iyi-yollari\/"},"modified":"2024-04-23T00:20:02","modified_gmt":"2024-04-22T21:20:02","slug":"wordpresste-icerik-pazarlamasi-yapmanin-en-iyi-yollari","status":"publish","type":"post","link":"https:\/\/34wp.com\/tr\/wordpresste-icerik-pazarlamasi-yapmanin-en-iyi-yollari\/","title":{"rendered":"WordPress&#8217;te \u0130\u00e7erik Pazarlamas\u0131 Yapman\u0131n En \u0130yi Yollar\u0131"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u0130\u00e7indekiler<\/h2><nav><ul><li class=\"\"><a href=\"#icerik-pazarlamasi-neden-onemlidir\">\u0130\u00e7erik Pazarlamas\u0131 Neden \u00d6nemlidir?<\/a><ul><li class=\"\"><a href=\"#icerik-pazarlamasinin-yararlari\">\u0130\u00e7erik Pazarlamas\u0131n\u0131n Yararlar\u0131<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#word-presste-icerik-pazarlamanin-temel-asamalari\">WordPress&#8217;te \u0130\u00e7erik Pazarlaman\u0131n Temel A\u015famalar\u0131<\/a><ul><li class=\"\"><a href=\"#1-asama-icerik-pazarlama-yaklasiminizi-planlayin\">1. A\u015fama \u0130\u00e7erik Pazarlama Yakla\u015f\u0131m\u0131n\u0131z\u0131 Planlay\u0131n<\/a><ul><li class=\"\"><a href=\"#editor-takvimi\">Edit\u00f6r Takvimi<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#2-asama-icerigi-hazirlayin\">2. A\u015fama: \u0130\u00e7eri\u011fi Haz\u0131rlay\u0131n<\/a><ul><li class=\"\"><a href=\"#yararli-ayrintilar-verin\">Yararl\u0131 Ayr\u0131nt\u0131lar Verin<\/a><\/li><li class=\"\"><a href=\"#ilgi-cekici-tutun\">\u0130lgi \u00c7ekici Tutun<\/a><ul><li class=\"\"><a href=\"#cm-secilmis-liste-yoneticisi\">CM Se\u00e7ilmi\u015f Liste Y\u00f6neticisi<\/a><\/li><li class=\"\"><a href=\"#buzzfeed-ve-play-buzz-sinavlari\">Buzzfeed ve PlayBuzz S\u0131navlar\u0131<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"\"><a href=\"#3-asama-bir-e-posta-listesi-olusturun\">3. A\u015fama: Bir E-posta Listesi Olu\u015fturun<\/a><ul><li class=\"\"><a href=\"#optin-monster\">OptinMonster<\/a><\/li><li class=\"\"><a href=\"#sumo-me\">SumoMe<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#4-asama-icerigi-paylasmak-icin-sosyal-medyayi-kullanin\">4. A\u015fama: \u0130\u00e7eri\u011fi Payla\u015fmak i\u00e7in Sosyal Medyay\u0131 Kullan\u0131n<\/a><ul><li class=\"\"><a href=\"#add-to-any-paylasim-dugmeleri\">AddToAny Payla\u015f\u0131m D\u00fc\u011fmeleri<\/a><\/li><li class=\"\"><a href=\"#sosyal-savas\">Sosyal Sava\u015f<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#5-asama-analiz\">5. A\u015fama: Analiz<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>\u0130\u015f ve pazarlama alanlar\u0131nda yayg\u0131n olarak bilinen &#8220;\u0130\u00e7erik pazarlamas\u0131&#8221; terimi, ba\u015far\u0131l\u0131 bir i\u00e7erik i\u00e7in gereklidir.<\/p>\n\n\n\n<p>Pek \u00e7ok ki\u015finin i\u00e7erik pazarlamas\u0131yla ve bunu kendi i\u015flerini b\u00fcy\u00fctmek i\u00e7in nas\u0131l kullanacaklar\u0131yla ilgilendi\u011fi a\u015fik\u00e2r.<\/p>\n\n\n\n<p>WordPress&#8217;i i\u00e7erik pazarlamas\u0131 i\u00e7in be\u015f basit a\u015famada nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klayacak ve etkinli\u011fini art\u0131racak baz\u0131 ipu\u00e7lar\u0131 verece\u011fiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"icerik-pazarlamasi-neden-onemlidir\">\u0130\u00e7erik Pazarlamas\u0131 Neden \u00d6nemlidir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/SocialMedia-1.jpg\" alt=\"\u0130\u00e7erik Pazarlamas\u0131\" class=\"wp-image-3084\" title=\"\u0130\u00e7erik Pazarlamas\u0131\" srcset=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/SocialMedia-1.jpg 1024w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/SocialMedia-1-300x169.jpg 300w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/SocialMedia-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pazarlama hedeflerine ula\u015fmak i\u00e7in web i\u00e7eri\u011fini kullanma s\u00fcrecidir. Bireylere g\u00f6nderilen her t\u00fcrl\u00fc mesaj i\u00e7erik olarak kabul edilir. E-postalar, \u00fcr\u00fcn siteleri, blog girdileri ve sosyal medya g\u00fcncellemeleri bunlara birka\u00e7 \u00f6rnektir.<\/p>\n\n\n\n<p>\u0130\u00e7erik pazarlamas\u0131n\u0131n amac\u0131 sadece herhangi bir kitleye sahip olmak de\u011fil, bir \u015firket i\u00e7in gelir yaratacak iyi etkile\u015fimli bir kitleye sahip olmakt\u0131r.<\/p>\n\n\n\n<p>\u0130\u00e7erik pazarlamas\u0131n\u0131n etkinli\u011fi konusunda emin de\u011filseniz bu noktalar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geleneksel pazarlama y\u00f6ntemleriyle (gazete, TV, el ilanlar\u0131 vb.) kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, i\u00e7erik pazarlamas\u0131 %62 oran\u0131nda daha ekonomiktir.<\/li>\n\n\n\n<li>\u0130\u00e7erik pazarlamas\u0131, pazarlamac\u0131lar\u0131n %57&#8217;si i\u00e7in 1 numaral\u0131 \u00f6nceliktir.<\/li>\n\n\n\n<li>Kurulu\u015flar\u0131n %86&#8217;s\u0131 i\u00e7erik pazarlamas\u0131n\u0131 kullan\u0131yor.<\/li>\n\n\n\n<li>Geleneksel pazarlama tekniklerine k\u0131yasla \u00fc\u00e7 kat daha fazla potansiyel m\u00fc\u015fteri sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"icerik-pazarlamasinin-yararlari\">\u0130\u00e7erik Pazarlamas\u0131n\u0131n Yararlar\u0131<\/h3>\n\n\n\n<p>\u0130\u015fte i\u00e7erik pazarlamas\u0131n\u0131n baz\u0131 somut ve soyut faydalar\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geli\u015ftirilmi\u015f arama motoru optimizasyonu veya &#8220;arama yetene\u011fi&#8221;<\/li>\n\n\n\n<li>Site trafi\u011finde art\u0131\u015f<\/li>\n\n\n\n<li>Geli\u015fmi\u015f m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcmleri<\/li>\n\n\n\n<li>G\u00fcven ve otorite geli\u015ftirmek<\/li>\n\n\n\n<li>Artan marka bilinirli\u011fi<\/li>\n<\/ul>\n\n\n\n<p>\u00d6zellikle az say\u0131da \u00e7al\u0131\u015fan\u0131 olan k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in bu avantajlar\u0131n hepsine ayn\u0131 anda ula\u015fmaya odaklanmak zor olabilir. Neyse ki i\u00e7erik pazarlamas\u0131n\u0131n bir dizi avantaj\u0131 var. \u00d6rne\u011fin, daha fazla site trafi\u011fi geli\u015fmi\u015f SEO&#8217;nun sonucudur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"word-presste-icerik-pazarlamanin-temel-asamalari\"><strong>WordPress&#8217;te \u0130\u00e7erik Pazarlaman\u0131n Temel A\u015famalar\u0131<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/website-layout.jpg\" alt=\"WordPress'te \u0130\u00e7erik Pazarlama\" class=\"wp-image-3074\" srcset=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/website-layout.jpg 1024w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/website-layout-300x169.jpg 300w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/website-layout-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0130\u00e7erik pazarlama s\u00fcreci birka\u00e7 a\u015famadan olu\u015fur. Burada, i\u00e7erik pazarlama temellerinin bir WordPress web sitesine nas\u0131l dahil edilece\u011fini ele al\u0131yoruz.<\/p>\n\n\n\n<p>\u0130\u00e7erik pazarlamas\u0131n\u0131n kullan\u0131m\u0131n\u0131 kolayla\u015ft\u0131ran ve daha az stresli hale getiren eklentiler her a\u015famada yer al\u0131yor.<\/p>\n\n\n\n<p>\u0130\u015finizi b\u00fcy\u00fctmek i\u00e7in i\u00e7erik pazarlamas\u0131n\u0131 kullan\u0131rken tasar\u0131m\u0131n de\u011ferini akl\u0131n\u0131zda bulundurun. Web sitenizin d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve kampanya ba\u015far\u0131s\u0131, web sitenizde i\u00e7erik pazarlamas\u0131 i\u00e7in tasarlanm\u0131\u015f bir tema kullan\u0131larak \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131labilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-asama-icerik-pazarlama-yaklasiminizi-planlayin\"><a><\/a>1. A\u015fama \u0130\u00e7erik Pazarlama Yakla\u015f\u0131m\u0131n\u0131z\u0131 Planlay\u0131n<\/h3>\n\n\n\n<p>\u0130\u00e7erik pazarlamas\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in haz\u0131rl\u0131k ve strateji gerekir. Bu, sadece bir \u015feyler yaz\u0131p internette yay\u0131nlayamayaca\u011f\u0131n\u0131z anlam\u0131na gelir.<\/p>\n\n\n\n<p>Temel bir editoryal program olu\u015fturmak, i\u00e7erik pazarlamas\u0131na y\u00f6nelik ilk ad\u0131md\u0131r. \u0130\u00e7erik pazarlamac\u0131lar\u0131, iyi bir editoryal takvim yard\u0131m\u0131yla bir i\u00e7erik stratejisi planlayabilirler. Belirli g\u00fcnlerde yay\u0131nlanmas\u0131 planlanan blog girdilerini i\u00e7ermesi gerekir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"editor-takvimi\">Edit\u00f6r Takvimi<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\" id=\"Editorial-Calendar\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Editorial-Calendar.jpg\" alt=\"Edit\u00f6r Takvimi\" class=\"wp-image-3081\" srcset=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Editorial-Calendar.jpg 1024w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Editorial-Calendar-300x169.jpg 300w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Editorial-Calendar-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0130\u015fletmeler, Editoryal Takvim eklentisini kullanarak gelecekteki g\u00f6nderileri i\u00e7in planlama yapabilirler. Geli\u015ftirilmekte olan her \u015feye kapsaml\u0131 bir genel bak\u0131\u015f sa\u011flayarak sonu\u00e7lar\u0131 optimize etmek i\u00e7in \u00f6nceden bir i\u00e7erik stratejisi haz\u0131rlamay\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p>Bu eklentinin yard\u0131m\u0131yla, \u00e7e\u015fitli yazarlar\u0131n makalelerini y\u00f6netebilir, zamanlanm\u0131\u015f g\u00f6nderileri do\u011frudan takvimde de\u011fi\u015ftirebilir ve g\u00f6nderileri s\u00fcr\u00fckleyip b\u0131rakabilirsiniz. Her t\u00fcrl\u00fc \u00f6zel g\u00f6nderi (\u00f6rne\u011fin podcast&#8217;ler) i\u00e7in benzersiz bir takvim olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p>Daha geli\u015fmi\u015f editoryal takvimler sosyal medya pazarlamas\u0131n\u0131, i\u00e7erik yazarlar\u0131n\u0131, kategorileri, i\u00e7erik t\u00fcrlerini ve di\u011fer bilgileri i\u00e7erebilir.<a><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-asama-icerigi-hazirlayin\">2. A\u015fama: \u0130\u00e7eri\u011fi Haz\u0131rlay\u0131n<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Article.jpg\" alt=\"\u0130\u00e7erik Yaz\u0131m\u0131\" class=\"wp-image-3071\" title=\"\u0130\u00e7erik Yaz\u0131m\u0131\" srcset=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Article.jpg 1024w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Article-300x169.jpg 300w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Article-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0130\u00e7erik pazarlamas\u0131nda ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z ilgi \u00e7ekici i\u00e7erikler \u00fcretmelisiniz.<\/p>\n\n\n\n<p>Okuyucunun taleplerini kar\u015f\u0131lamayan veya h\u0131zla s\u0131k\u0131c\u0131 hale gelen i\u00e7erik, i\u00e7erik pazarlama alan\u0131nda etkili olmayacakt\u0131r.<\/p>\n\n\n\n<p>Ana hedefiniz, insanlar\u0131n kolayca anlayabilece\u011fi i\u00e7erikler olu\u015fturmakt\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"yararli-ayrintilar-verin\">Yararl\u0131 Ayr\u0131nt\u0131lar Verin<\/h4>\n\n\n\n<p>Okuyucuya bilgilendirici bir makale sunun. \u0130\u00e7erik, okuyucunun bilgiyi kullanmas\u0131na olanak tan\u0131yacak \u015fekilde eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir olmal\u0131d\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ilgi-cekici-tutun\">\u0130lgi \u00c7ekici Tutun<\/h4>\n\n\n\n<p>Son olarak, ama en az bunun kadar \u00f6nemli olarak, okuyucular\u0131n bilgileri okumaktan ho\u015flanaca\u011f\u0131ndan emin olun. Okuyucular foto\u011frafl\u0131 blog giri\u015flerini \u00e7ok daha ilgi \u00e7ekici buluyor. Uzun paragraflar kullanmak yerine, materyalin okunmas\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in k\u0131sa paragraflar kullan\u0131n.<\/p>\n\n\n\n<p>Ek olarak, WordPress kullan\u0131c\u0131lar\u0131 \u00e7e\u015fitli kullan\u0131c\u0131 aray\u00fczlerini deneme ve hangilerinin en iyi sonucu verdi\u011fini belirlemek i\u00e7in analizlerden yararlanma se\u00e7ene\u011fine sahiptir. WordPress&#8217;te orijinal materyal \u00fcretmek i\u00e7in \u00e7e\u015fitli teknikler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"cm-secilmis-liste-yoneticisi\">CM Se\u00e7ilmi\u015f Liste Y\u00f6neticisi<\/h5>\n\n\n\n<p>CM Se\u00e7ilmi\u015f Liste Y\u00f6neticisi, b\u00f6l\u00fcmler ve alt kategoriler halinde d\u00fczenlenmi\u015f ba\u011flant\u0131larla se\u00e7ilmi\u015f materyallerin olu\u015fturulmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p>Okuyucular \u00f6zel olarak se\u00e7ilmi\u015f bir listeden yararlanabilir ve bu eklentinin ara\u00e7 ipucu a\u00e7\u0131klamalar\u0131, kategori s\u0131n\u0131fland\u0131rmas\u0131, onay kutular\u0131 ve daha fazlas\u0131n\u0131 i\u00e7eren \u00f6zellikleri ilgi \u00e7ekici i\u00e7erik \u00fcretilmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"buzzfeed-ve-play-buzz-sinavlari\"><a href=\"https:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buzzfeed<\/a> ve <a href=\"https:\/\/www.playbuzz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PlayBuzz<\/a> S\u0131navlar\u0131<\/h5>\n\n\n\n<p>WordPress web sitenize e\u011flenceli bir test eklemek, okuyucular\u0131n ilgisini \u00e7ekecek materyaller sa\u011flamaya y\u00f6nelik bir ba\u015fka yakla\u015f\u0131md\u0131r. Sosyal payla\u015f\u0131mlardan gelen trafi\u011fin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n s\u0131navlardan geldi\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, sosyal payla\u015f\u0131mlar\u0131n say\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in bunlar kullan\u0131labilir.<\/p>\n\n\n\n<p>Sadece Buzzfeed&#8217;de bir hesap olu\u015fturarak ve d\u00f6rt test t\u00fcr\u00fcnden birini se\u00e7erek bir WordPress makalesine test ekleyebilirsiniz: kontrol listesi, ki\u015filik, bilgi yar\u0131\u015fmas\u0131 veya anket. Sorulara yan\u0131tlar\u0131 resimler veya GIF&#8217;lerle birlikte ekleyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-asama-bir-e-posta-listesi-olusturun\"><a><\/a>3. A\u015fama: Bir E-posta Listesi Olu\u015fturun<\/h3>\n\n\n\n<p>Harika i\u00e7erikleriniz var. Ba\u015fkalar\u0131n\u0131n okumas\u0131n\u0131 m\u0131 istiyorsunuz? Sosyal medya ve e-posta pazarlamas\u0131 bu durumda faydal\u0131d\u0131r. \u0130\u015fletmeler, e-posta pazarlamas\u0131n\u0131 kullanarak daha \u00f6nce ilgi g\u00f6stermi\u015f veya sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmi\u015f ki\u015filere do\u011frudan i\u00e7erikle ula\u015fabilir.<\/p>\n\n\n\n<p>E-posta yoluyla materyal g\u00f6ndermeye ba\u015flayabilmeniz i\u00e7in \u00f6ncelikle bir e-posta listesi olu\u015fturman\u0131z gerekir. Bunun i\u00e7in bir <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-add-buttons-in-wordpress-without-using-shortcodes\/\" data-type=\"link\" data-id=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-add-buttons-in-wordpress-without-using-shortcodes\/\" target=\"_blank\" rel=\"noopener\">harekete ge\u00e7irici mesaj (CTA)<\/a> veya bireyleri kat\u0131lmaya te\u015fvik eden bir mesaj gereklidir. Etkili bir harekete ge\u00e7irici mesaj, bir a\u00e7\u0131l\u0131r pencere veya abonelik kutusunda bulunabilir.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131da e-posta listesi olu\u015fturmak i\u00e7in \u00e7ok sevilen baz\u0131 ara\u00e7lar yer almaktad\u0131r:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"optin-monster\"><strong><a href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a><\/strong><\/h4>\n\n\n\n<p>OptinMonster, y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan pop-up formlar\u0131 ile e-posta listesinin b\u00fcy\u00fcmesine ve abone kazan\u0131m\u0131na yard\u0131mc\u0131 olur. Bu eklentinin yard\u0131m\u0131yla a\u00e7\u0131l\u0131r pencereleri, kenar \u00e7ubu\u011fu formlar\u0131n\u0131, \u00fcstbilgi ve altbilgi \u00e7ubuklar\u0131n\u0131, posta i\u00e7i formlar\u0131, mobil cihazlar i\u00e7in uyarlanm\u0131\u015f formlar\u0131 ve \u00e7ok daha fazlas\u0131n\u0131 kolayca olu\u015fturabilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sumo-me\"><strong><a href=\"https:\/\/wordpress.org\/plugins\/sumome\/\" target=\"_blank\" rel=\"noreferrer noopener\">SumoMe<\/a><\/strong><\/h4>\n\n\n\n<p>\u0130\u00e7erik pazarlaman\u0131n \u00fc\u00e7 y\u00f6n\u00fc SumoMe kapsam\u0131ndad\u0131r: sosyal medya payla\u015f\u0131m\u0131, e-posta pazarlamas\u0131 ve analitik veri takibi.<\/p>\n\n\n\n<p>SumoMe, kayd\u0131rma ile tetiklenen bir e-posta a\u00e7\u0131l\u0131r pencere i\u015flevine, harekete ge\u00e7irici mesajlara ve bir e-posta listesi olu\u015fturucuya sahiptir. <a href=\"https:\/\/www.businessnewsdaily.com\/6027-how-to-use-google-analytics.html\" data-type=\"link\" data-id=\"https:\/\/www.businessnewsdaily.com\/6027-how-to-use-google-analytics.html\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> entegrasyonu sayesinde istatistikleri do\u011frudan kontrol panelinizde g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Kullan\u0131c\u0131lar yaln\u0131zca foto\u011fraf veya g\u00f6nderi butonlar\u0131na t\u0131klayarak tweet atabilirler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-asama-icerigi-paylasmak-icin-sosyal-medyayi-kullanin\">4. A\u015fama: \u0130\u00e7eri\u011fi Payla\u015fmak i\u00e7in Sosyal Medyay\u0131 Kullan\u0131n<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/12\/Social-Media-Plugins-1-2.jpg\" alt=\"Sosyal medya\" class=\"wp-image-2260\" title=\"Sosyal medya\" srcset=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/12\/Social-Media-Plugins-1-2.jpg 1024w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/12\/Social-Media-Plugins-1-2-300x169.jpg 300w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/12\/Social-Media-Plugins-1-2-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sosyal medya, ki\u015finin kendisiyle ilgili durum g\u00fcncellemelerini payla\u015fmas\u0131ndan daha fazlas\u0131 i\u00e7in kullan\u0131labilir; web sitelerinin geni\u015flemesi i\u00e7in \u00e7ok \u00f6nemli olan marka bilinirli\u011fini art\u0131rmak i\u00e7in de kullan\u0131labilir. Twitter, Facebook ve LinkedIn gibi sosyal medya platformlar\u0131ndaki takip\u00e7i say\u0131n\u0131z\u0131 art\u0131rmak, web sitenize daha fazla ziyaret\u00e7i \u00e7ekmenize ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, kullan\u0131c\u0131lar\u0131 g\u00fcncelleme bildirimlerini takip etmeye ikna etmek amac\u0131yla Facebook veya Twitter ak\u0131\u015flar\u0131n\u0131 g\u00f6stermek i\u00e7in Easy Twitter Feed Widget gibi \u00fccretsiz bir eklenti kullanabilirsiniz. \u0130\u00e7erik pazarlamac\u0131lar\u0131, i\u00e7erik tan\u0131t\u0131m\u0131na yard\u0131mc\u0131 olmak i\u00e7in kendi b\u00f6lgelerindeki etkili ki\u015filerle ileti\u015fime ge\u00e7ebilirler.<\/p>\n\n\n\n<p>\u0130nsanlar\u0131 WordPress web sitenizdeki materyalleri sosyal medyada payla\u015fmaya te\u015fvik etmek de bir ba\u015fka faydal\u0131 sosyal pazarlama yakla\u015f\u0131m\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu, i\u00e7eri\u011finizin hedef kitlesini geni\u015fletir ve g\u00fcncelli\u011fini yitirmi\u015f materyalleri yeniden canland\u0131r\u0131r.<\/p>\n\n\n\n<p>Sosyal payla\u015f\u0131m konusunda yard\u0131mc\u0131 olabilecek iki eklenti a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"add-to-any-paylasim-dugmeleri\">AddToAny Payla\u015f\u0131m D\u00fc\u011fmeleri<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Floating-buttons.jpg\" alt=\"AddToAny Payla\u015f\u0131m D\u00fc\u011fmeleri\" class=\"wp-image-3068\" title=\"AddToAny Payla\u015f\u0131m D\u00fc\u011fmeleri\" srcset=\"https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Floating-buttons.jpg 1024w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Floating-buttons-300x169.jpg 300w, https:\/\/34wp.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/Floating-buttons-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/34wp.com\/tr\/addtoany-share-buttons-genel-bakis-ve-islevler\/\" data-type=\"link\" data-id=\"https:\/\/34wp.com\/addtoany-share-buttons-overview-and-functions\/\">AddToAny Payla\u015f\u0131m D\u00fc\u011fmeleri<\/a> ile kullan\u0131c\u0131lar Facebook, Twitter, Pinterest, Google, WhatsApp, LinkedIn, Tumblr ve Reddit dahil olmak \u00fczere 100&#8217;den fazla payla\u015f\u0131m ve sosyal a\u011f web sitesi ve uygulamas\u0131nda materyal payla\u015fabilir. Bir e-posta payla\u015f\u0131m se\u00e7ene\u011fi de mevcuttur.<\/p>\n\n\n\n<p>Bu eklenti, payla\u015f\u0131m say\u0131lar\u0131n\u0131 g\u00f6steren mobil uyumlu, \u00f6zelle\u015ftirilebilir kayan payla\u015f\u0131m d\u00fc\u011fmeleri olu\u015fturur. Analitik veri payla\u015f\u0131m\u0131 i\u00e7in Google Analytics ile ba\u011flant\u0131l\u0131d\u0131rlar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sosyal-savas\">Sosyal Sava\u015f<\/h4>\n\n\n\n<p><a><\/a>Sosyal payla\u015f\u0131m\u0131 art\u0131rman\u0131n ve web sitesi trafi\u011fini iyile\u015ftirmenin daha karma\u015f\u0131k bir y\u00f6ntemine Sosyal Sava\u015f denir. En temel s\u00fcr\u00fcm\u00fcnde Social Warfare, 13 farkl\u0131 platform i\u00e7in g\u00f6rsel olarak \u00e7ekici, duyarl\u0131 payla\u015f\u0131m d\u00fc\u011fmeleri sa\u011flar. Bu d\u00fc\u011fmeler bir payla\u015f\u0131m say\u0131s\u0131 i\u00e7erir ve web sitesinin markas\u0131na uyacak \u015fekilde \u00f6zelle\u015ftirilebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-asama-analiz\"><strong>5. A\u015fama: Analiz<\/strong><\/h3>\n\n\n\n<p>Analiz olmadan hi\u00e7bir i\u00e7erik pazarlama plan\u0131 tamamlanm\u0131\u015f say\u0131lmaz. Bu ad\u0131m\u0131 atlamak kolayd\u0131r, ancak ger\u00e7ekten \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p>Verileri incelemiyorsan\u0131z, i\u00e7erik pazarlama yakla\u015f\u0131m\u0131n\u0131z\u0131n etkili olup olmad\u0131\u011f\u0131n\u0131 nas\u0131l belirleyebilirsiniz?<\/p>\n\n\n\n<p>Web sitenize gelen ziyaret\u00e7i say\u0131s\u0131nda art\u0131\u015f var m\u0131? D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 art\u0131yor mu?<\/p>\n\n\n\n<p>Hemen mucizevi sonu\u00e7lar beklememekle birlikte, i\u00e7erik pazarlama hedeflerinize ula\u015ft\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in birka\u00e7 haftada bir zaman ay\u0131rmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Verileri otomatik olarak toplayan ve i\u00e7erik pazarlama kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini belirleme s\u00fcrecini basitle\u015ftiren \u00e7ok say\u0131da eklenti mevcuttur.<\/p>\n\n\n\n<p>Sosyal medyadaki tonlarca bilgiyi, \u00e7evrimi\u00e7i ma\u011faza d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ve web sitesi trafi\u011fini izleyen, yayg\u0131n olarak kullan\u0131lan bir ara\u00e7 olan Google Analytics&#8217;i kullan\u0131yorlar. Google Analytics&#8217;ten elde edilen \u00f6l\u00e7\u00fcmler, i\u00e7erik pazarlaman\u0131n iyile\u015ftirilebilece\u011fi alanlar\u0131 ortaya \u00e7\u0131karmaya yard\u0131mc\u0131 olan bir tablo \u00e7iziyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130lgi \u00e7ekici i\u00e7erik haz\u0131rlamak, sosyal medya payla\u015f\u0131m\u0131, e-posta pazarlamas\u0131 ve analiz verilerini takip etmek, WordPress&#8217;te ba\u015far\u0131l\u0131 i\u00e7erik pazarlaman\u0131n en iyi yollar\u0131d\u0131r.<\/p>\n","protected":false},"author":3,"featured_media":3085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-3408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/posts\/3408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/comments?post=3408"}],"version-history":[{"count":2,"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/posts\/3408\/revisions"}],"predecessor-version":[{"id":3410,"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/posts\/3408\/revisions\/3410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/media\/3085"}],"wp:attachment":[{"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/media?parent=3408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/categories?post=3408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/34wp.com\/tr\/wp-json\/wp\/v2\/tags?post=3408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}