Best Ways To Make Content Marketing In WordPress
Nisa Benli
Table of Contents
The term “Content marketing,” as it is commonly known in the business and marketing fields, is necessary for successful content.
It’s evident that many people are interested in content marketing and how to apply it to expand their own businesses.
We’ll explain and provide some tips on how to use WordPress for content marketing in five simple stages that will increase its effectiveness.
Why Is Content Marketing Important?
It’s the process of using web content to achieve marketing objectives. Any message that is sent to individuals is considered content. Emails, product sites, blog entries, and social media updates are a few examples.
The aim of content marketing isn’t only to have any old audience, but a well-engaged audience that will generate revenue for a company.
Consider these points if you’re not certain about the effectiveness of content marketing:
- Compared to traditional methods of marketing (newspaper, TV, flyers, etc.), content marketing is 62% more affordable.
- Content marketing is the #1 priority for 57% of marketers.
- 86% of organizations employ content marketing.
- It yields three times as more leads as conventional marketing techniques.
Benefits of Content Marketing
Here are some concrete and intangible benefits of content marketing:
- Enhanced search engine optimization, or “search-ability”
- Raised site traffic
- Enhanced customer conversions
- Develop trust and authority
- Increased brand awareness
Especially for small organizations with few employees, it might be challenging to concentrate on attaining all of these benefits at once. Fortunately, there is a cascade of advantages to content marketing. For Instance, more site traffic is the outcome of enhanced SEO.
Fundamental Steps of Content Marketing in WordPress
The process of content marketing involves several phases. Here, we go over how to incorporate content marketing fundamentals into a WordPress website.
Plugins that make content marketing easier to use and less stressful are included at each phase.
When using content marketing to expand your business, keep in mind the value of design. The website’s conversion rate and campaign success may be significantly improved by using a theme designed for content marketing on your website.
Step 1. Plan Out Your Content Marketing Approach
It takes preparation and strategy to succeed in content marketing. This implies that you can’t just write something and post it online.
Formulating a basic editorial schedule is the first step towards content marketing. Content marketers can plan out a content strategy with the help of a good editorial calendar. It needs to contain blog entries that are planned to go up on specific days.
Editorial Calendar
Businesses may plan for future posts using the Editorial Calendar plugin. It gives a comprehensive overview of everything under development, making it simple to prepare a content strategy in advance to optimize outcomes.
With the help of this plugin, you can manage articles from various writers, amend scheduled posts directly in the calendar, and drag and drop posts. For any sort of custom post—podcasts, for instance—you may make a unique calendar.
Editorial calendars that are more advanced may incorporate social media marketing, content writers, categories, content types, and other information.
Step 2: Prepare Content
You must produce engaging content if you want to be successful with content marketing.
Content that fails to satisfy readers’ demands or quickly becomes boring will not be effective in the content marketing space.
Your main objective is to make content that people can easily understand.
Give Useful Details
Provide the reader with an informative article. Content should be actionable, allowing the reader to put the knowledge to use.
Keep It Engaging
Finally, but just as importantly, make sure readers will like reading the information. Readers find blog entries with photos to be far more engaging. Instead of using lengthy paragraphs, use short ones to make the material easier to read.
Additionally, WordPress users have the option to experiment with various user interfaces and utilize analytics to determine which ones work best. Several techniques for producing original material in WordPress are as follows:
CM Curated List Manager
The CM Curated List Manager facilitates the creation of curated material with links arranged into sections and subcategories.
Readers can benefit from a custom curated list, and this plugin’s features—which include tooltip explanations, category classification, checkboxes, and more—help produce engaging content.
Buzzfeed and PlayBuzz Quizzes
Adding a fun quiz to your WordPress website is another approach to providing material that will engage readers. Given that a sizable portion of traffic from social shares comes from quizzes, they may be used to increase the number of social shares.
You can add a quiz to a WordPress article by just creating an account on Buzzfeed and selecting one of four quiz types: checklist, personality, trivia, or poll. Include responses to questions along with pictures or GIFs.
Step 3: Build an Email List
You have fantastic content. You do want others to read it? Social media and email marketing are useful in this situation. Businesses may reach individuals who have previously shown interest or made a purchase directly with content by using email marketing.
You need to first create an email list before you can begin sending out material via email. A call-to-action (CTA), or message that encourages individuals to join up, is necessary for this. An effective call to action might be found in a popup or subscription box.
Following are some well-liked tools for email list building:
OptinMonster
With its high-converting popup forms, OptinMonster assists with email list growth and subscriber acquisition. With the help of this plugin, you can easily create popups, sidebar forms, header and footer bars, in-post forms, forms tailored for mobile devices, and much more.
SumoMe
Three aspects of content marketing are covered by SumoMe: social media sharing, email marketing, and analytics data tracking.
SumoMe has a scroll-triggered email pop-up functionality, call-to-actions, and an email list builder. You may view statistics directly on your dashboard thanks to its Google Analytics integration. Users may also tweet by just clicking on post photos or post snippets.
Step 4: Use Social Media to Share Content
Social media may be used for more than just posting status updates about oneself; it can also be used to raise brand recognition, which is crucial for the expansion of websites. Increasing your following on social media platforms like Twitter, Facebook, and LinkedIn may help drive more visitors to your website and boost conversion rates.
Moreover, you may use a free plugin such as Easy Twitter Feed Widget to show Facebook or Twitter feeds to entice users to follow update notifications. To assist with content promotion, content marketers can get in touch with influential people in their area.
Encouraging people to share material from your WordPress website on social media is another useful social marketing approach.
This broadens the audience for your content and revitalizes outdated material.
Two plugins that can assist with social sharing are as follows:
AddToAny Share Buttons
With the AddToAny Share Buttons, users may share material to over 100 more sharing and social networking websites and applications, including Facebook, Twitter, Pinterest, Google, WhatsApp, LinkedIn, Tumblr, and Reddit. An email-sharing option is also available.
This plugin generates mobile-friendly, customisable floating share buttons that display share counts. For sharing analytics collection, they are connected with Google Analytics.
Social Warfare
A more sophisticated method to boost social sharing and improve website traffic is called Social Warfare. In its most basic version, Social Warfare provides visually appealing, responsive share buttons to 13 distinct platforms. These buttons include a share count and may be customized to match the branding of the website.
Step 5: Analysis
Without analysis, no content marketing plan is complete. It’s simple to skip this step, but it’s really crucial.
If you’re not examining the data, how can you determine whether your content marketing approach is effective?
Is there an increase in visitors to your website? Are conversion rates rising?
While you shouldn’t anticipate miraculous outcomes right away, you should set aside some time every few weeks to ensure that your content marketing objectives are being met.
Numerous plugins are available that collect data automatically and simplify the process of determining the effectiveness of your content marketing campaigns.
They make use of Google Analytics, an extensively utilized tool that monitors tons of information on social media, online shop conversion rates, and website traffic. Metrics from Google Analytics paint a picture that helps reveal areas for content marketing improvement.
